Making Your Web Site Easy to Find






Making Your Web Site Easy to Find

Knowing how to format your text to make your content look good is only part of adding text to Web pages. You also should know how to write the content to attract the most viewers. In GoLive, you can add keywords and a description to the Head sections. This ability helps viewers locate your Web site by using search engines, and also gives viewers a description of your site right in the search engine window.

Many search engines are out there — some use spiders to locate and catalog your information, others are directories (meaning that you must submit information to these in order to be listed). For example, AltaVista (www.altavista.com) is a search engine and Yahoo! ( www.yahoo.com) is a directory.

You can build your page correctly, using correct titles, keywords, and meta tags (tags that contain valuable information for search engines, but aren’t seen outside the source code), but that doesn’t guarantee that your Web site will be included in search results. You should visit search engines and follow instructions on how to submit your URL to their databases to ensure that your Web site will show up in a potential visitor’s search results. Some search engines or directories require payment, and that’s not such a bad thing either. Think of the payment as money spent for advertising, and the investment may be worth it. A good Web site for more information is www.searchenginewatch.com.

These three easy steps (which you can perform in no particular order) can make it much easier for viewers to find your Web site:

  • Choose a descriptive title for your Web pages: If you create a new document, the default title is Untitled Page. Not very inviting to the user. Change the title by clicking the title on your document and typing a new name. This title is important; make it relevant to the content of the page. Also, the page title is what’s listed when a visitor makes your Web page a Favorite or Bookmark, so keep the title concise. Don’t waste space with a long title like, “Welcome to my really cool site about cars” because the title will probably truncate and list only “Welcome to my . . .”

  • Add keywords: Open the Head section by clicking the arrow to the left of the word Head (upper left of the GoLive window). Write text for your pages using keywords throughout: If your keywords are viewed by search engines as being truly relevant to the page, you can pull your site up in rankings.

    To add keywords to your page, have your Objects palette open (Window®Objects), choose the Head object in the Objects palette, and then drag the Keywords icon into the Head section of the GoLive page.

    Enter keywords in the bottom text field of the Keywords Inspector palette, pressing Enter (Windows) or Return (Mac) after each entry. Enter keywords in order of importance. Usually, search engines look for the first 10–15 keywords — some might take more, but don’t count on it.

  • Create a description of your Web page: To add a description to your page, follow these steps:

    1. Click the arrow to the left of Head in the upper left of your document window.

    2. Have the Head object in the Objects palette selected and drag the Meta object into the Head section.

    3. Locate your inspector (Window®Inspector); then, using the attributes pop-up menu (the default id generic), choose the attribute description.

    4. In the Content text field, replace the generic text with a short paragraph describing your page.



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