Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

One day, while walking down the street, a man encounters a talking dog. Flabbergasted, the man dashes off to tell his friend. As they...

In Customer-Centered Web Design, we explained why designing for the customer experience is crucial to a Web site's success. We also introduced the notion...

A gulf between a design team and the end customers is a fundamental problem inherent in Web site design, whether the Web site is...

The primary principle of customer-centered design is know your customers, as discussed in Knowing Your Customers: Principles and Techniques. Now you will learn three...

This chapter takes the patterns, principles, and techniques of customer-centered design as described in Chapters 2 through 4 and places them in the context...

This pattern group is about building sites. It explains the unique aspect of each site genre and helps you choose more detailed patterns. The...

One of the challenges in designing for the Web is that customers often come to a site in many different ways. They may not...

The homepage is the most visited page on any Web site, and its design deserves serious attention so that it can accommodate the rich...

In your Web site design, two of the big issues to sort out are how to manage large amounts of content, and how to...

Trust and credibility are essential to establishing a relationship with customers. Without them, people have no reason to believe (or purchase) anything on your...

The ability to find and buy products online is one of the most compelling reasons to use the Web, but for customers to be...

Pattern Group F—Basic E-Commerce established the basic framework for e-commerce. This pattern group discusses advanced and optional features that you may wish to include...

Sometimes customers will need help carrying out and completing a task on your Web site. This pattern group describes ways to structure your site...

It can be difficult to design structured, ordered layouts for Web pages. This pattern group describes how to create layouts that your customers will...

Search is an essential feature for all Web sites. Make sure you have search features that are useful and usable. Pay special attention to...

Navigation is an integral part of every Web site, but customers cannot always find links and don't always know where links will take them....

Slow Web sites are frustrating to use. A slow homepage can have a major impact on customers' first experience with a site. They might...