Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

A gulf between a design team and the end customers is a fundamental problem inherent in Web site design, whether the Web site is for...

As you do when you're building any other relationship, you want to become intimate with the lives of your customers. This will not happen overnight....

We have described what it means to understand the elements of every design: people, tasks, technology, and social issues. Here we describe specific techniques that...

A customer-centered design process involves first knowing who your customers are and keeping them involved throughout the design process. In knowing your customers, you will...

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