Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

One of the challenges in designing for the Web is that customers often come to a site in many different ways. They may not enter...

Figure B1.1. Amazon.com understands that both intention and impulse are navigation motivators. Customers can look for what they intend to buy, using browsing and searching...

Background Used in any pattern of Pattern Group A—Site Genres that allows customers to navigate by browsing, and as a requisite element of MULTIPLE WAYS TO...

Figure B3.1. Yahoo! uses hierarchies to categorize thousands of Web sites. Categories range from "Art &Humanities" to "Society & Culture." (Reproduced with permission of Yahoo!...

Background Used as part of MULTIPLE WAYS TO NAVIGATE (B1) and BROWSABLE CONTENT (B2), this pattern deals with organizing content according to the way customers use...

Background Used as part of MULTIPLE WAYS TO NAVIGATE (B1) and BROWSABLE CONTENT (B2), this pattern provides a way to organize a relatively small amount of...

Figure B6.1. This course Web page offers information about an interface design and evaluation class taught by one of the coauthors of this book. It...

Figure B7.1. Billboard shows customers the top music hits, from top-selling CDs to singles and airplays. Customers can also view top hits by music genres,...

Figure B8.1. Categories are labeled well and laid out consistently throughout Martha Stewart's Web site. When visitors travel deeper down the levels, they know where...

Figure B9.1. Web sites need to be designed for access and use by everyone, regardless of physical ability or computer capability. This example shows a...