Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

In your Web site design, two of the big issues to sort out are how to manage large amounts of content, and how to make...

Figure D1.1. This page template from the Yahoo! News homepage targets its database content to specific locations on the page. (Reproduced with permission of Yahoo!...

Figure D2.1. Content modules make it easy to update and display content. On the My Sun homepage, visitors can select which content modules they wish...

Figure D3.1. The World News site uses database-driven headlines and blurbs to draw readers' attention to the full article on a page deeper in the...

Figure D4.1. One of the first sites to personalize content for each visitor, My Yahoo! provides news, weather, stock quotes, e-mail, and many other customizable...

Figure D5.1. Craigslist provides a broad spectrum of message board topics and organizes them into hierarchical categories.(www.craigslist.org, August 26, 2001) Background Used by COMMUNITY CONFERENCE...

Figure D6.1. E-LOAN keeps most of its keyword-filled content high on the homepage, which helps it score high on search engine rankings.(www.eloan.com, November 2001)...

Background Whether you write text based on MULTIPLE WAYS TO NAVIGATE (B1), by HIERARCHICAL ORGANIZATION (B3), as BROWSABLE CONTENT (B2), or for better SITE ACCESSIBILITY (B9),...

Figure D8.1. Some Web sites make it easy for their customers to print Web pages by linking them to a special printable format that strips...

Background In HEADLINES AND BLURBS (D3), WRITING FOR SEARCH ENGINES (D6), and INVERSE-PYRAMID WRITING STYLE (D7) we maintained that well-written HTML titles add to a site's...

Figure D10.1. Web sites need to be internationalized and localized for a worldwide audience. These screen shots show Yahoo!'s U.S. Web site (background), compared to...