Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience

Pattern Group F—Basic E-Commerce established the basic framework for e-commerce. This pattern group discusses advanced and optional features that you may wish to include on...

Figure G1.1. CDNOW highlights several kinds of featured products, including "Recommendations," "Recent Reviews," and "Today's Picks." It also editorializes about the items, giving them a...

Figure G2.1. Cross-selling and up-selling mean promoting products and services that are highly related to the current product. Here the assumption is that people who...

Figure G3.1. Amazon.com makes available a personalized area that has all its recommended products.(www.amazon.com, November 12, 2001) Background The core of PERSONAL E-COMMERCE (A1) is...

Figure G4.1. Amazon.com's recommendation community provides content for customers. This review content comes from other customers and it gives the site research value, thereby making...

Figure G5.1. Walmart.com provides a quick and easy way to ship items to multiple addresses. (Image courtesy of Wal-Mart.com, Inc. Copyright Wal-Mart.com, Inc. and Wal-Mart...

Figure G6.1. Martha Stewart's Web site makes it easy to find gifts for loved ones for a variety of special occasions. The Web site also...

Figure G7.1. Nordstrom's Web site shows clear order detail, including product shipping destination, product detail, quantity, price, gift options, shipping methods and charges, tax, and...